PB3 Editorial

A social-first advertisement concept developed for Bandsintown, designed to feel native to online culture while promoting live music discovery.

Copywriter & Designer

Create a meme-inspired advertisement that resonates with music fans without feeling like a traditional ad. The piece needed to feel culturally relevant and relatable while still clearly communicating the platform’s purpose.

I focused on identifying an emotional truth about live music fans which is the urgency, excitement, and fear of missing out that surrounds concerts. The headline was crafted to feel conversational and shareable, aligning with how audiences engage with content on social platforms. While the tone leans into internet culture, the messaging remains grounded in a clear value proposition: helping fans never miss a show.