Editorial SB

Communicate the dangers of sports betting without relying on written copy, forcing the message to be conveyed purely through imagery.

I replaced a referee’s red penalty card with a red credit card; merging authority, punishment, and debt into a single visual symbol. This metaphor equates gambling loss with financial consequence, highlighting how systems designed for entertainment ultimately profit from the bettor’s risk. The design focuses on clarity and immediacy, ensuring the message is understood at first glance.

A visually driven editorial piece that demonstrates the power of semiotics and strategic symbolism to communicate complex social commentary without words.